University of Nebraska-Lincoln

Job Summary:

Nebraska Public Media is seeking a Digital Engagement & Fundraising Specialist who will be responsible for growing Nebraska Public Media's digital engagement and fundraising efforts. This position will create online, digital, social media, email engagement, and promotion of content and fundraising efforts for Nebraska's PBS and NPR Stations. Using Nebraska Public Media's donor management software, create reports and assess the success of digital fundraising efforts. Identify and develop paid and organic marketing and advertising campaigns through social media, digital, email, streaming, and more. Produce messaging aligned with brand standards and timed strategically among other communication efforts. Using Google Analytics and digital reporting tools, evaluate performance and extract actionable insight about the success of digital engagement and fundraising efforts (ROI's, KPI's, Conversion). Follow the trends of digital engagement, fundraising, marketing, and advertising.

About Us:

Nebraska Public Media offers a full spectrum of communications services to the citizens of Nebraska, the nation and the world. Some of these services include a nine-station, statewide noncommercial public television network affiliated with PBS; a nine-station, statewide noncommercial public radio network affiliated with NPR; a cutting-edge Digital Media Group; and state-of-the-art audio, video and multimedia production capability delivered via broadcast, satellite, cable, Internet and broadband delivery channels.

Required Qualifications:

• Bachelor's degree in business, marketing, advertising, public relations, or related field plus one (1) year of experience in digital engagement and fundraising efforts.
• The following equivalencies will be considered:
  • Experience may substitute for education on a year-for-year basis
  • Associate’s degree in business, marketing, advertising, public relations, or related field and three years of experience in digital engagement and fundraising efforts.
  • High School diploma and five years of experience in digital engagement and fundraising efforts.
• Must have excellent data analysis, writing, editing, and communication skills.
• Strong organizational and planning skills and techniques.
• Knowledge of email marketing and digital fundraising.

Preferred Qualifications (but not required):

• Three (3) years’ experience in digital engagement and fundraising efforts.
• Knowledge of public media industry.
• Proficiency with Google analytics.
• Fundraising, social media, digital advertising and project management skills.

How To Apply:

Compliance Requirements: